Areas of Practice
Investment Opportunities
Real Estate
We leverage an unparalleled global network to create and enhance partnerships and investments within an opportunistic approach by unlocking value throughout the ecosystem. We do so by targeting opportunities with durable economic characteristics and significant upside potential.
We offer investors 20+ years of expertise in sourcing and executing investments in a sector agnostic manner. Our previous experience includes real estate, hospitality, sports, financial institutions, consumer and impact, both in the UK and abroad. It works both within the public and the private sectors.
Since our foundation in 2009, we have been heavily involved in the real estate sector across Europe and the US.
We focus on key areas of hospitality, infrastructure, logistics, and data centres, we can work with specific and strategic opportunities across the entire Real Estate market.
Case Studies
The BVLGARI Hotel and Residences, London
Since inception, we have been heavily involved in Real Estate across Europe and the US. In 2008, we were responsible for the origination, funding and development of the BVLGARI Hotel and Residences in Knightsbridge, London.
At the time of completion, it was the first 5-star hotel to be built in prime Central London in over 30 years. The BVLGARI Hotel London was the main success factor for the expansion and launch of the BVLGARI Hotels and Residences worldwide, helping drive the entire Bulgari brand to a valuation to over $5bn.
Notably, the residences achieved £7,000 a foot (shell and core) with a capital value of £100 million. Moreover, to date, the BVLGARI Hotel itself has one of the highest Rev-Par’s in the world.
The origination, development, execution and completion of BVLGARI London made the Bvlgari Hotel brand to become a leading in luxury hospitality with over 12 Hotels and Residences now worldwide.
Debt & Capital Advisory
We work closely with our clients to enable them to achieve their strategic objectives.
We help privately-owned and sponsor-backed companies optimise their capital structure in order to foster organic growth, acquisitions, dividend recapitalizations, and refinancings. We have strong relationships across the global debt markets, allowing us to access liquidity across a diverse pool of lenders.
Our independence means that we provide our clients with truly objective expert advice on addressing their financing requirements.
Impact investments are made with the intention of generating positive, measurable social and environmental impact alongside financial return.
Impact investments made with the intention of generating positive, measurable social and environmental impact alongside a financial return.
PIC is part of a growing impact investment market that provide capital and access to addressing the world most pressing challenges in sectors such as sustainable agriculture, renewable energy, conservation, microfinance, and affordable and accessible basic services including housing, healthcare, and education.
Impact
Admiralty Arch
In October 2015, Prime Investors were the successful bidder (amongst 30 parties) gaining the rights to privatize and restore one of Her Majesty’s Governments' most prized Real Estate landmarks.
Admiralty Arch is the first major building to be sold by the Government, as part of austerity measures to rationalise their property portfolio and raise funds for the Exchequer. Our successful bid highlights our unique ability to foster strong relationships at the highest level of Government and implement solutions to meet their objectives.
The vision was to transform the property into one of the most iconic hotels in the world. During the value creation phase, we were able to substantially lengthen the lease from an initial 99 years to 250 years. We also achieved a valuable planning consent which significantly increased the overall square footage of the property, thus achieving substantial value creation. The valuation since inception has gone from an initial £60m to over £500m when completed.
Due to the iconic nature of the property, coupled with the valuable planning consent, we were able to attract interest from some of the most revered luxury hotel operators in the world (Four Seasons, Aman, etc). We finally selected Waldorf Astoria on what is today still one of the most valuable hotel operator deals in the luxury hospitality market.
Through our extensive network of investors, we were responsible for advising the owners (the Spanish Government) on a very discreet and lucrative off market transaction to a private investor.